General Election: Freepost offer

One of the ways ALDC is contributing to the Party’s success is supporting non-target seats with their General Election ‘Freepost’ Election Communications. Please note that…

Taking good photographs

“A picture is worth a thousand words.” A well known phrase, but one that very much holds true. The best way to grab the attention…

Street Stalls

Running a stall gives you a visible presence and a chance to recruit and encourage support for your campaign. You should not sit there waiting…

Recruiting More Postal Voters

How do I get more Liberal Democrat leaning voters to register as postal voters? Putting time and effort into getting more Lib Dem supporters signed…

Postal Votes

What is the postal vote? The ‘postal vote’ is the votes of people who have opted to vote by post in an election. Any elector…

Polling Day Planning

You should be thinking about your polling day now. First consider the strategy across your authority. It’s pointless running a polling day of military precision…

Phone Bank Scripts and Connect

Connect is a powerful tool, and to get the most of it we should be using the correct scripts and asking the correct questions when…

Membership

Why do we need members? Every local party, no matter how big or small, needs members. Why? There are a number of reasons including, but…

Marked Registers

The marked register is a copy of the electoral roll that was used on polling day that shows who voted. It is available in two…

Making the most out of petitions

Why should we collect petitions? Collecting signatures on a petition to support a cause has been a mainstay of campaigning for decades. By collecting signatures…

Knocking Up

To win in most local elections we need to get a better turnout of our supporters than the opposition does (differential turnout). Our list of…

Fundraising

How do I raise money to pay for my campaign? Lib Dems Local Parties raise funds from a range of sources. Some of the common…

Focus

What is a Focus? A Focus leaflet is a local newsletter containing local news and information from the local Lib Dem team. It is typically…

Finding and Retaining Members and Helpers

The biggest challenge Liberal Democrat campaigners often have is attracting enough helpers to deliver a winning campaign. To make the most of your campaign team…

Door Knocking

We deliver leaflets till our shoes are worn out, now-a-days we also deliver letters, send emails and update our blogs and twitter feeds, but there…

Direct Mail

What is ‘Direct Mail’? Direct mail is when you send an addressed letter to an elector about a specific issue or campaign. Why use ‘Direct…

Committee Rooms

The ‘Committee Room’ is the HQ of your polling day operation where everything is run from. What features should a good Committee Room include? The…

Campaign Team: Roles

Team roles • Agent/campaign management • Fundraising/finance management • Media and online communications management • Volunteer management • Candidate (s) • Candidate’s programme and campaign…

Campaign Team: Building the Team

Everyone recognizes that to win, you need enough people to deliver a winning campaign plan. What is equally important is that you have an engaged…

Campaign Planning

What is a Campaign Plan? A Campaign Plan is a document that sets out how the local Lib Dem team intends to carry out their…

By-Elections – Your team and plans

Campaign team In local by-elections, often the team that works the hardest wins. The more activists you can get involved at all levels, the better…

By-Elections – Timings

What is the timetable for a by-election based on? The timetable for a by election is based on: When the seat is declared vacant. This…

By-Elections – the election campaign itself

During the election campaign, the priorities should be getting literature through doors,canvassing (phone and doorstep), delivering your digital campaign and then finally getting your vote…

By-Elections – Pre-Election Checklist

Pre-election checklist To think about … Let ALDC and Region know about your by election! Campaign team identified Agent/ Organiser in place Photo session completed?…

Messaging

Messaging is about defining what the election is about, defining your candidate, and defining the opposition. Defining Your Candidate (We’re good) For the Liberal Democrats…

Building your Shuttleworth

Winning local elections is usually about differential turnouts In many places we don’t have a “natural” majority of the electorate. The key to winning locally…