As ALDC members, most of us would describe ourselves as campaigners. It’s a broad term but one that goes to the heart of how a lot of us spend our time as Lib Dems. Whether we are campaigning as a candidate, for another person or about a particular issue, getting our message out to a wide audience is central to our success.
Articles in this section will look at the techniques that we can use, the way we construct our messaging and the tips and tricks that we have picked up over our combined years of active campaigning. It’s worth remembering that the best campaigns are both effective and efficient – we’ll also look at which techniques get us the biggest and best impact for our efforts and how we can make sure that we are spending the majority of our time actively campaigning, rather than on important but time-consuming preparation and administration tasks.
If you are an ALDC member, you can use our advice line for any queries regarding campaigning. Call us during office hours on 0161 302 7532 or email advice@aldc.org.