You may remember that during lockdown, we talked about how we can use emails to keep in touch with residents.
Emails remain an important tool in our campaigning, even allowing for the rules that came in to being under GDPR. The party have updated their advice on using emails to campaign which you can find here.
The new advice states:
‘Email is one of the most powerful communications channels at our disposal.
It consistently reaches more people than social media, generates more direct responses from voters than leaflets or letters, and drives more member recruitment and revenue than any other channel.
But many local parties aren’t using their email lists to their full potential.
That means they could be missing out on raising money and winning votes that could help us get more Lib Dems elected.
This guide sets out the legal requirements you must follow when sending out mass emails, – and offers tips and tricks on how to get the best out of your email list, based on the experience of thousands of different people in the party who send out millions of Liberal Democrat emails every year.’
What is email marketing?
Email marketing uses email to build relationships with your audience.
With email, you can quickly and cheaply send relevant messages to your email list and turn members of the public into Lib Dem voters, Lib Dem supporters and maybe even Lib Dem members.
Email has extremely high reach. Almost 90% of the UK population has an active email address – and usage is strong through all age groups.
People who are interested in your campaign(s) can join your email list and – through email marketing – learn everything they need to know to make an informed decision about whether or not to vote for you, give you money or join the party.
Over time, a good email campaign can turn a subscriber into a dedicated local supporter, by sending them the right content and the right message. This guide will teach you how to do it.
If you build your email list with your target audience – you can be sure that email marketing will become a significant benefit to your local party.
But remember, email does not replace personal contact. Email is most effective when used alongside phoning members and canvassing voters. Use email to continue a relationship, not start one.’
If you are unsure about what to put into your emails, remember that they are part of your campaign and should follow the same themes.
We are hosting 50+ training webinars over the coming months which will help you to develop your key messages. You can see our full programme here. These are FREE for any Liberal Democrat member.
Want to know more about Messaging? Buy our Messaging to Win Book
- Covers messaging, targeting (supporters, squeeze and switch), framing the election, and more
- £5 for ALDC members or £10 non-members – BUY NOW
Template resources for ALDC members:
ALDC provides hundreds of templates inc A3/A4 focus leaflets, surveys, calling cards, etc. Also documents for elections and polling day, as well as planning documents for Local Parties and Agents. Check out our Resources Library