Small Business Saturday is coming up on 3rd December 2022. The UK event started in 2013 and has grown in popularity year on year.
Below are some simple Council Motions you could move – one before and one after the event – to encourage your Council to promote Small Business Saturday and continue to support small businesses throughout the year.
Before Small Business Saturday;
Council notes that Small Business Saturday 2022 is coming up on December 3rd. Small Business Saturday has grown into a significant event – with £1.1 billion spent at small businesses during the 2020 event alone.
Council recognises that this is an excellent opportunity to promote small businesses in AREA NAME and to celebrate the contribution smaller businesses make to our town.
Council believes that Small Businesses are the heart and soul of our local high streets. They help give AREA NAME its unique character and employ thousands of local people. It is only by supporting our local independent businesses that we can also help our local high streets thrive.
Council resolves to:
(a) Instruct the Chief Executive and Heads of Service to ensure that the Council participates fully in Small Business Saturday on 3rd December 2022.
(b) Request that officers work closely with local business organisations and smaller enterprises across AREA NAME to make them aware of the day and encourage them to sign up.
(c) Ensure that Small Business Saturday is promoted thoroughly and prominently on the Council’s website, social media channels and other external communications.
(d) Develop a year round communications plan to continue promoting local small businesses and encouraging residents in AREA NAME to shop small and shop local all year round.
(e) Investigate further ways to increase shopper numbers around Small Business Saturday and in the lead up to Christmas – such as free car parking in the town centre on busy shopping days – and establish a regular programme of measures to support small businesses.
After Small Business Saturday;
Council notes the success of Small Business Saturday that was held on December 3rd 2022, and thanks all local people and businesses that took part.
Council recognises that it is important to continue supporting and promoting small businesses in AREA NAME, and encourage people to shop local all year round.
Council resolves to:
(a) Develop a year round communications plan to continue promoting local small businesses and encouraging residents in AREA NAME to shop small and shop local all year round.
(b) Investigate further ways to increase shopper numbers in the lead up to Christmas and beyond – such as free car parking in the town centre on busy shopping days – and establish a regular programme of measures to support small businesses.
I like this. Sadly our next council meeting is after 4 December.