At ALDC, we’re constantly looking for new ways to reach out to voters and convince them to vote Lib Dem. That’s why we want to know how you campaigned for the last set of elections.
In May, campaigners up and down the country delivered amazing results through hard graft, smart use of resources and maybe even a little luck. We’ve welcomed hundreds of new councillors to our ranks and we couldn’t be prouder.
The media has explained this success away as a protest vote, whilst the Tories say it was our “dirty tactics”. However, we all know the truth is much more complicated.
That’s why we’re partnering with Max Langer, a postgraduate student at the University of Sheffield, to study exactly which campaigning methods work best. Canvassing and leaflets will always be important, but should we be focusing more on digital? Or, should we double down on direct mail?
So to this end, we have a quick favour to ask of you.
Max has produced a survey that asks for a run down of what campaigning activity was carried out in your ward for the 2022 local elections: the number of leaflets delivered, the number of doors knocked on, the amount spent on digital ads, along with everything else.
Once a good sample has been achieved, the data will be analysed to determine the contributing effect that each method had on the overall result.
All information will be stored securely on the University of Sheffield’s secure server, so your data will be safe from prying eyes. ALDC won’t even have access to the raw data, so there’s no fear of judgement either.
You can also choose to take part in a follow-up interview if you wish. This interview with Max will let you explain a bit more about how you campaign, how it’s organised and anything else that you think is important.
What’s the next step?
Simply click on the link below to start the survey. It will help to have your campaign plan to hand and Connect open, so that you can check your figures.
The survey should only take a few minutes and then at the end you can choose to opt-in to take part in the additional interview.
The final report will be shared with us in September and we’ll hopefully be able to share some interesting findings with you all in due course. The full information sheet for the research project can be found here:
Excellent - Was 2021 excluded because people's memories fade?
(No need to answer - just a thought).