Everything You Need For May 2021

The Three Leaflet Deal

Our popular Three Leaflet Deal is back for its sixth year. It’s your chance to get three full colour election leaflets at a great price.

What do you get?
Three high quality printed leaflets at bulk buy prices so you can afford them in election expenses. ALDC provide the templates and our colleagues at Election Workshop provide the printing.

How much will I need to spend?
It should mean that the colour leaflets take up around 40% of your election expenses in a single candidate ward, leaving around 60% for other campaigning.
You can see our price lists to the right of this page.
The first of the three leaflets is intended to be delivered before election expenses, so you don’t have to include the cost in your expenses return. The second leaflet (A3) when postal votes land, and the third (A4) for the final weekend.

(1) The flying start is 489 x 230mm flat, folded in thirds to 163 x 230mm portrait.

(2) A3 Z folded in thirds.

(3) A4 folded in half.

If you prefer an A3 to replace (1) we can substitute it for no extra cost.
All of our Three Leaflet Deal material is high quality leaflet paper. 130gsm coated paper, not cheaper lightweight leaflet paper.

Book the deal online by 1st March 2021. Copy and photos OR completed artwork by the deadline.

1. FLYING STARTS
For the first leaflet we’re offering two deadlines to give you flexibility in your campaign plan.

Early bird deadline 10am Monday 1st March for return by Thursday 11th March.

100% refund if cancelled by 6pm Friday 5th March

OR Standard deadline 10am Sunday 7th March for return by Thursday 18th March.

100% refund if cancelled by 6pm Friday 12th March

2. A3
Deadline for artwork 10am Sunday 21st March.

For deliver to you by Thursday 1st April (before Easter).

3. A4
Deadline for artwork 10am Sunday 11th April.

Operation Postal Vote

Postal voters are twice as likely to vote in local elections than on the day voters, and next year they’ll be more important than ever!

That means postal votes will be the key to win in May 2021 – just as they were for Joe Biden in the states.

Your work on winning the postal vote should start with recruiting your supporters to postal votes – by direct mail and on the doorstep when possible.

Then we need to increase turnout with targeted activity like postal voter knock up.

STEP 1: SIGN UP YOUR SUPPORTERS TO POSTAL VOTES

Use the first three Direct Mail bulk buy slots below to take advantage of great prices for postal voter recruitment.

You can use ALDC’s Affinity and ALDC Artworker templates to easily craft a letter and return envelope. Advanced teams will follow up these letters with calls or targeted door knocking to improve the number of sign ups they get.

Remember you can get your Postal Voter list from the Council and put it onto Connect so you don’t target people who’ve already signed up for one.

See our templates now at artworker.aldc.org

STEP 2: GET OUT THE POSTAL VOTE

Turning out postal voters will help you win next May.

We’ve put together templates for you and your team to use and bulk buys so you can get localised versions at bargain prices.

A4 half fold (to A5) – How to vote leaflet

Price is £9 plus 7p each including delivery. Plus optional £12 fixed cost to add mailmerged addresses.

A4 half fold (long ways) – PVGOTV leaflet

Price is £9 plus 7p each including delivery. Plus optional £12 fixed cost to add mailmerged addresses.

Artwork by 10am 1st April 2020

DIRECT MAIL BULK BUY SLOTS

We can help you get the best prices on direct mail through our bulk buys.

We’re providing 5 bulk buy slots for you to sign up to to get great prices on direct mail for you campaign.

The cost is £12 per edition plus 20p per letter and 45p postage.

Orders over 4000 units should be discussed directly with Election Workshop.

To use these slots you need to make direct mail for a DL envelope in one of the following formats

  • Surveys (single sided letter and A4 double sided uncoated insert)
  • PV Recruitment (single sided letter, PV form, return envelope)
  • Squeeze (single sided letter, A4 insert)

Templates to help you are available on ALDC Artworker and you can find Affinity templates in the Resources section of the ALDC website.

Sign up by emailing enquiries@electionworkshop.co.uk

  • SLOT 1
    Artwork deadline 3rd Feb
    Posted on 17th Feb
  • SLOT 2
    Artwork 24th Feb
    Posted 4th March
  • SLOT 3
    Artwork by 3rd March
    Posted on 11th March
  • SLOT 4 – In election expenses
    5th April artwork
    14th April posted
  • SLOT 5 – In election expenses
    Sign up by 12th April artwork

ALDC MEMBERS: ENVELOPE BULK BUY

Buy envelopes from Election Workshop by visiting artworker.aldc.org at any point in February 2021 and take advantage of our special ALDC Members discount.

Delivery is £10 plus £1 per box of a thousand.

Cream envelopes

Cream envelopes are used for personal letters to Postal Voters. You can find example wordings and letters in the resources section of the ALDC website. All the way through February

Special ALDC member price: £12.95 per thousand + VAT
Non member price: £13.95 per thousand + VAT

Blue envelopes

Blue envelopes provide a different look for key voters near to polling day. You can find example wordings and letters in the resources section of the ALDC website.

Special ALDC member price: £12.95 per thousand + VAT
Non member price: £13.95 per thousand + VAT

TEMPLATES

A3 Community Newsletter Booklet

Affinity File

PDF


A4 Survey

Affinity File

PDF

Affinity File

PDF


Pre-Knock A5 Leaflet

Affinity File

PDF

Affinity File

PDF

You can also easily customise a range of templates with ALDC Artworker!

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