Year of Campaigning – March
‘Working hard all year round’ is so much more than a slogan for Liberal Democrat campaigners; it describes how activists, candidates and councillors hit the doorsteps, make calls and deliver Focus leaflets whatever the weather.

Throughout 2017, we’ll be providing you with tips to help you get the most from your monthly campaigning.

In partnership with Election Workshop, we’ve released a year-long campaign plan full of templates and print offers. You can use it to plan your local copy and photo deadlines to ensure you design your leaflets in advance of print deadlines. You can then work out the cost of your campaign so that you can raise the funds.

Download the Year of Campaigning Guide and Planner.


March is a time for getting ready for the campaign ahead. Along with delivering your next leaflet, we urge you to use this month to get your team to put polling day in their diaries and to contact the council to find out when postal votes are going to land.Make sure you are making an appeal for helpers. Think about other nearby areas that don’t have elections this year, to see if their local team want to get together for action weekends or even adopting a polling district or two.Also think about all the jobs you’ll need covering: your pre-election poster team, tellers, Connect experts on polling day, etc. A helpful list of roles that you need to consider.You should also use March to look at your finances – have you got enough to cover the election? Think about a flying start appeal, ready to launch as soon as the election is called on Monday 27 March. Donations are more likely to come in when you have a reason – and there is no better reason than an election! Just as charities do, it is always a good idea to show what different donations can buy and you should also make it as easy to return as possible. Don’t forget to make sure anyone who gives donations over the legal threshold must be checked to ensure they’re a permissible donor.

For those without an election, make sure you continue your regular deliveries and see if you can help in a neighbouring county. If you do not know who to contact, please email info@aldc.org and we can put you in touch with teams.

If you’ve not got elections this May, we suggest using these great templates during March to help you carry on delivering and knocking on doors:

If you’ve got elections this May, you should deliver your flying start leaflet during March, before election expenses begin.

To make it affordable to print full-colour leaflets during elections, Election Workshop have created the three leaflet bulk deal – find out more about this offer.

Contact Election Workshop for more information about printing costs for the above items.

We’ll be exhibiting and running training sessions at Spring Conference from 17-19 March in York. Our training sessions include:

  • Be a councillor – approvals and selection
  • Using the council to campaign
  • Consultative session – more diverse candidates and council groups
  • Fundraise like the big players
  • Being an agent in local elections
  • Using ALDC templates and campaign packs
  • Knocking on doors and postal votes
  • Emails in campaigning and using video in campaigning

View the full training schedule.

We’re also running another series of our online training and advice webinars. This month’s topic is to help you get your nomination papers filled in properly. It’s one of the main enquiries we receive through the election period and we want to make sure you’re confident enough to fill in the forms.

During the webinar, you’ll learn:

  • How to get the 10 signatures you need
  • A step-by-step guide to the forms you need to fill in to get nominated
  • A run through of all the key deadlines

Each webinar will last a maximum of 20 minutes and they’re free for ALDC members.

This month’s dates and times:

  • Monday 20 March 2017 at 1pm
  • Thursday 23 March 2017 at 6pm
  • Monday 27 March at 5.30pm
  • Friday 31 March at 1pm

Sign up to one of this month’s webinars.

We want you to use this month’s suggestions to develop your campaign plans. Your plans should set out what you are aiming to do on a monthly basis until at least the next set of elections.

Do let us know what works for you and what else you would like to see.

Happy Campaigning!

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