Jumpstart your campaign!

We live in politically uncertain times. Following the referendum vote, British politics seems more volatile than ever and yet, as the growth in the party’s membership shows, it is a good time for Liberal Democrats to campaign.

Whatever the next few months hold we know that we have local elections next May. Campaigning in wards we want to win then will help not only for those elections but in strengthening the party in Wales as a whole.

ALDC is committed to supporting local teams build their skills and knowledge to help in that campaigning. First we have Welsh Jumpstart in Brecon on Saturday 9th July.

Booking for this event, priced at £10, is here. The Draft agenda is below, but we are ready to respond to circumstances and may update the agenda! You can book here.

ALDC’s main Kickstart training weekends now take place twice a year, (2nd to 4th September and 25th  to 27th November). Attendees at Jumpstart will be entitled to a special half price offer on Kickstart.

Welsh ALDC Jumpstart Training Day

Venue – Brecon

How to find the church: After the Aldi store turn right at mini roundabout. The Church Centre is on your right in approximately 100 yards.

Date – Saturday 9th July




10am- 10.15 – Welcome, teas and coffee.

10.15 – 11.15am – Training session slot one –  choice of two sessions

1) INTRODUCTORY LEVEL How we win local council elections: Richard Cole, ALDC Development and Field Team Manager

What are the ways we campaign to win local elections, why do we do them and why do they work?

2) INTERMEDIATE LEVEL Preparing Your Campaign Plan Neil Fawcett, ALDC Development Officer

If you want to win you need a plan.  Map out the next ten months with key milestones:

Literature Plan, Focus leaflets, street letters, direct mail

Supporter ID: Door knocking sessions, Street Surgeries, Knock and drop

Recruitment, follow up on supporter ID Press activity

Fundraising:  Program local events and Financial Appeals

Each delegate to bring an outline plan

11.15 – 11.30 – Comfort break

11.30-12.30 – Training session slot Two –  choice of two sessions:

1) INTRODUCTORY LEVEL Basic Connect Skills:  : Richard Cole, ALDC Development and Field Team Manager

Understanding what connect does. Creating lists, data entry and delivery walks.

For those who haven’t used Connect or are getting going. Please feel free to bring your laptop and follow the session but you will need to have a current log-in (ask your data officer before the day). The session will sign post you to further training.

2) INTERMEDIATE LEVEL Preparing Your Campaign Plan Neil Fawcett, ALDC Development Officer

You need a plan to win. Here is how to build one.

12.45pm – 1.15pm – Plenary Session 1: How Brecon and Radnor was won.

What is the scale of campaign required and intensity of campaigning required to win back a rural fptp constituency.  What they had to do to win and how they did it.

1.15pm – 2.00pm – Lunch –

Tea and coffee available but please bring your own packed lunch.

Neil Fawcett, Richard Cole, Claire Halliwell and Jon Alwyn will be available to talk with local teams about establishing their priorities over lunch time.

2.00 to 2.30 Plenary Session 2 Setting Targets to Win Richard Cole ALDC and Jon Aylwin Director of Campaigns Wales.

How Many Votes and what will it take to win Locally, The Conservatives changed how campaigns are fought and resourced presenting a new challenge to traditional local campaigning.  Tom will highlight what it takes for Lib Dems to win: Literature, targetted mail, direct mail, Voter ID Door-knocking and Telephone

2.30pm – 2.45pm – Tea and coffee break

2.45pm – 3.45 pm –Training session 3.

1) INTERMEDIATE LEVEL: Door-knocking and data gathering Neil Fawcett, ALDC Development Officer

Door-knocking is the sure-fire way to pick up votes. How to make the best use of your time, developing your skills and gathering useful data.

2) ADVANCED LEVEL: Creating great literature using templates Claire Halliwell ALDC Campaigns Officer

Use templates and other techniques to create great looking literature in a variety of styles and types.

3:45 – 4.00 Plenary Session

Round-up, following up this event and thanks Richard Cole

Jackie says

Looks good. Hope to be there.

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