Voter Preference Blocks (VPBs) are a key tool for targeting supporters efficiently, and this session explains how to create and manage them effectively in Connect. Participants will learn how to set up VPBs to focus resources, streamline outreach, and improve campaign impact.
The webinar also covers strategies for analysing VPB data to make informed decisions about where and how to deploy campaign activity. Attendees will leave with a clear understanding of how VPBs can enhance campaign planning and deliver better results with less effort.