Campaign Pack: Small Business Saturday 2025

This year’s Small Business Saturday is coming up on Saturday 6 December 2025.

Small Business Saturday has been running in the UK for over 10 years now and has become a major event. In some years over £1 billion has been spent in small, local shops on this day alone.

More information can be found here

This is an opportunity to promote local independent businesses and encourage residents to shop local during the busiest shopping period of the year in the run up to Christmas.

Small businesses have faced an unprecedented set of challenges over the past few years with Brexit, Covid and the economic crisis. The Liberal Democrats are calling for a 5% VAT cut for hospitality businesses to boost high streets.

Now is the time to be speaking to small businesses in your area about their challenges – learning from their experiences and seeing how you can support them as a local Lib Dem councillor or campaigner. Visiting businesses in your ward and distributing a small business survey is a brilliant way to do this.

We have updated our resources to help you support Small Business Saturday this year.

There are some quick and easy communications you can do in the lead up to the event. Such as Social Media posts and Emails to residents (see templates below). Then it is great to follow up with Focus articles, or even a business survey to keep the support going with local businesses in your ward.

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