Writing letters to the press

Writing letters to the local paper is an easy way to communicate your message to a large number of people. Not only is a letter…

Using the Phone to campaign

Using the phone to campaign Using the phone and knocking on doors for campaigning are not alternatives. Both are essential to success in winning elections.…

Using Facebook

Facebook is a huge online resource that offers a great opportunity to connect with a wide number of people, many of whom are not contactable…

Twitter

Twitter Twitter is a micro blogging site that allows you to share short messages (140 characters) or pictures with other users instantly. Twitter usage has…

Telling, Tellers and Polling Stations

Tellers are the people who sit or stand outside the polling stations collecting the electoral roll numbers of people who have voted or are about…

Taking good photographs

“A picture is worth a thousand words.” A well known phrase, but one that very much holds true. The best way to grab the attention…

Street Stalls

Running a stall gives you a visible presence and a chance to recruit and encourage support for your campaign. You should not sit there waiting…

Royal Mail Freepost Addresses

Royal Mail Freepost The Royal Mail changed the rules around freepost reply addresses on 7th November 2014. There are now three types of licence agreements…

Public Meetings

The most effective meeting will be about an important local issue that involves local residents who want to have the opportunity to express their feelings.…

Postal Votes

What is the postal vote? The ‘postal vote’ is the votes of people who have opted to vote by post in an election. Any elector…

Polling Day Planning

You should be planning your polling day now. First consider the strategy across your authority. It’s pointless running a polling day of military precision stacking…

Phone Bank Scripts and Connect

Connect is a powerful tool, and to get the most of it we should be using the correct scripts and asking the correct questions when…

Making the most out of petitions

Why should we collect petitions? Collecting signatures on a petition to support a cause has been a mainstay of campaigning for decades. By collecting signatures…

Making the Most of Community Rights

The Localism Act and the Sustainable Communities Act give new powers to Councils and Local people. These new powers are additional tools in our arsenal…

Knocking Up

To win in most local elections we need to get a better turnout of our supporters than the opposition does (differential turnout). Our list of…

Hustings

During general elections (and occasionally, but rarely local elections), it is quite common for there to be a series of election hustings where they invite…

Focus

What is a Focus? A Focus leaflet is a local newsletter containing local news and information from the local Lib Dem team. It is typically…

Endorsements

One of the most effective ways of getting our message across during your campaign is to get other local residents to deliver it for us.…

Door Knocking

We deliver leaflets till our shoes are worn out, now-a-days we also deliver letters, send emails and update our blogs and twitter feeds, but there…

Committee Rooms

The ‘Committee Room’ is the HQ of your polling day operation where everything is run from. What features should a good Committee Room include? The…

Campaign Team: Roles

Team roles • Agent/campaign management • Fundraising/finance management • Media and online communications management • Volunteer management • Candidate (s) • Candidate’s programme and campaign…

Campaign Team: Building the Team

Everyone recognizes that to win, you need enough people to deliver a winning campaign plan. What is equally important is that you have an engaged…

Messaging

Messaging is about defining what the election is about, defining your candidate, and defining the opposition.   Defining Your Candidate (We’re good) For the Liberal…

Building your Shuttleworth

Winning local elections is usually about differential turnouts In many places we don’t have a “natural” majority of the electorate. The key to winning locally…