We all know that a conversation on the doorstep is the best political tool we have, however, there will always be people that you struggle to contact. This is one of the reasons that direct mailing is so effective. Long recognised by businesses as a simple and effective way of targeting customers, it also gives us as campaigners a way to target specific messages to individuals as well as highlighting our work and asking for feedback.
We will look at both the theoretical and practical aspects of good direct mail campaigns and highlight how they can be both effective and efficient – the perfect balance for any use of resources.
Wednesday 26 February
12.30pm and 5pm
Approximately 45 minutes
Free for ALDC members. Free for ALDC members. Simply use the link sent to you in the confirmation email to access the online portal where we provide live training. All you need to take part is a computer and internet connection.