As well as our party allegiance, what else are we making public when we stand in an election? To understand this, we need to think about how we appear to the electorate. We are putting ourselves in front of them: our skills and experience, our concerns, campaigning interests and our quirks – the things that set us apart from the other parties’ candidates and make us the best possible choice to represent an area and its residents.
Building your brand is about understanding the balance between the ‘political’ you and your ‘human’ side. A good candidate can understand both and knows which persona suits certain situations. The webinar will also look at how you can decide on three key aspects of your experience, interests and abilities and make sure that they stay in the minds of voters. This webinar will help you plan out both your literature and door-knocking approach and give key insights into how you can become the centre of your campaign.
Wednesday 18 March 2020
12.30pm and 5pm
Approximately 45 minutes
Free for ALDC members. Simply use the link sent to you in the confirmation email to access the online portal where we provide live training. All you need to take part is a computer and internet connection.