Webinar: Building a candidate Brand – 12 February 2020

As well as our party allegiance, what else are we making public when we stand in an election? To understand this, we need to think about how we appear to the electorate. We are putting ourselves in front of them: our skills and experience, our concerns, campaigning interests and our quirks – the things that set us apart from the other parties’ candidates and make us the best possible choice to represent an area and its residents.

Building your brand is about understanding the balance between the ‘political’ you and your ‘human’ side. A good candidate can understand both and knows which persona suits certain situations. The webinar will also look at how you can decide on three key aspects of your experience, interests and abilities and make sure that they stay in the minds of voters. This webinar will help you plan out both your literature and door-knocking approach and give key insights into how you can become the centre of your campaign.


Wednesday 12th February 2020 


12.30pm or 5pm


Approximately 45 minutes

Booking Details



Katie Vigar says

I'd like to book for this webinar at 12.30 please, but can't get the 'book to attend' thing to work.

Rebecca Jones says

Hi Katie,
We've updated the links and they appear to be working. I have also emailed you the direct link booking link.
Rebecca Jones
Marketing and Membership Officer, ALDC

James Partridge says

Please can you send me the direct booking link?

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