We are providing a number of training webinars between now and the local elections. These will cover a range of core skills that go into a successful campaign. We will be holding webinars at 12:30 and 17:00 on the dates below:
Wed 26 February – Direct Mail – 12.30pm or 5pm – Book Now
Wed 4 March – Canvassing with Connect – 12.30pm or 5pm – Book Now
Wed 18 March – Building your election Team – 12.30pm or 5pm – Book Now
Wed 1 April – Direct Mail – 12.30pm or 5pm – Book Now
Mon 30 March – Filling in Your Nomination Papers – 12:30 or 5pm – Book Now
Mon 6 April – Filling in Your Nomination Papers-12:30 or 5pm – Book Now
We’ve provided a short overview of each topic to give you an idea of the skills that we will be helping you to develop:
Canvassing with Connect
Connect continues to be our most powerful campaigning tool. As both our database of electors and where we store the data that we collect, it is vital to successful campaigning. This webinar will go through the basics of using Connect and will also show how it fits into a wider campaign to make sure you can make the most of the system.
Building your Brand
As well as our party allegiance, what else are we making public when we stand in an election? To understand this, we need to think about how we appear to the electorate. We are putting ourselves in front of them: our skills and experience, our concerns, campaigning interests and our quirks – the things that set us apart from the other parties’ candidates and make us the best possible choice to represent an area and its residents.
Building your brand is about understanding the balance between the ‘political’ you and your ‘human’ side. A good candidate can understand both and knows which persona suits certain situations. The webinar will also look at how you can decide on three key aspects of your experience, interests and abilities and make sure that they stay in the minds of voters. This webinar will help you plan out both your literature and door-knocking approach and give key insights into how you can become the centre of your campaign.
We all know that a conversation on the doorstep is the best political tool we have, however, there will always be people that you struggle to contact. This is one of the reasons that direct mailing is so effective. Long recognised by businesses as a simple and effective way of targeting customers, it also gives us as campaigners a way to target specific messages to individuals as well as highlighting our work and asking for feedback. We will look at both the theoretical and practical aspects of good direct mail campaigns and highlight how they can be both effective and efficient – the perfect balance for any use of resources.
Building your Election Team
Key to election success can be having the right people in the right place, doing the right jobs. Utilising the skills our volunteers have is a crucial, but often overlooked part of campaigning. This module will look at the key tasks that needed to be carried out within an election, the skills that are required and how we can match people to their perfect role.
We also look at factors such as limited time and resources and recognising that we are working with volunteers.
Filling in Your Nomination Papers
Nominations forms are a very important part of the election – without them, you can’t stand. However, they aren’t something that you should be nervous about. By following well established processes and some helpful tips, we can help you to make sure that your forms are filled in and submitted without any issues. The webinar will cover:
- How to get the 10 signatures you need
- A step-by-step guide to the forms you need to fill in to get nominated
- A run through of all the key deadlines
Will these webinars be available to catch up on after the allocated times?