We all know that a conversation on the doorstep is the best political tool we have, however, there will always be people that you struggle to contact. This is one of the reasons that direct mailing is so effective. Long recognised by businesses as a simple and effective way of targeting customers, it also gives us as campaigners a way to target specific messages to individuals as well as highlighting our work and asking for feedback.
We will look at both the theoretical and practical aspects of good direct mail campaigns and highlight how they can be both effective and efficient – the perfect balance for any use of resources.
The session is for ALDC members-only, free and it will last for about 45 minutes.
It will be held at two times: 12.30pm and 5pm.