We all know that a conversation on the doorstep is the best political tool we have, however, there will always be people that you struggle to contact. This is one of the reasons that direct mailing is so effective. Long recognised by businesses as a simple and effective way of targeting customers, it also gives us as campaigners a way to target specific messages to individuals as well as highlighting our work and asking for feedback.
The webinar will look at:
- Why we use direct mail
- Who our audiences can and should be
- What we can learn from big business using direct mail
- How to access and use templates
The webinar is free and for members-only. It will take place on Monday 20 May at 12:30 and again at 17:00.